They felt this was an apt metaphor for reading and intellectual excitement. Lab126 asked them to name the product, and they suggested "kindle", meaning to light a fire. īranding consultants Michael Cronan and Karin Hibma devised the Kindle name. Amazon originally used the codename Fiona for the device. In 2004, Amazon founder and CEO Jeff Bezos instructed the company's employees to build the world's best e-reader before Amazon's competitors could. All Kindle devices integrate with Windows and macOS file systems and Kindle Store content and, as of March 2018, the store had over six million e-books available in the United States. Currently, it comprises a range of devices, including e-readers with E Ink electronic paper displays and Kindle applications on all major computing platforms. The hardware platform, which Amazon subsidiary Lab126 developed, began as a single device in 2007. Amazon Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media via wireless networking to the Kindle Store.
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